ProWein Düsseldorf 2027 Dates — Mar 14-16 Messe Düsseldorf | International Wine + Spirits Stand

ProWein 2027 takes place 14-16 March 2027 at Messe Düsseldorf, Germany. Organised by Messe Düsseldorf GmbH, ProWein is the world's leading wine + spirits trade fair — annual since 1994. The 2024 edition registered 5,712 exhibitors from 65+ producing countries and 47,000+ trade visitors making ProWein the largest wine trade event globally by exhibitor count.

## Why Exhibit at ProWein 2027?

Direct access to European HORECA + retail wine + spirits buying: - European retail wine buying: Tesco, Sainsbury's, Waitrose, M&S (UK); REWE, Edeka, Aldi, Lidl (Germany); Carrefour, Auchan, Casino, Leclerc (France); Mercadona, El Corte Inglés (Spain); Albert Heijn, Jumbo (Netherlands); Coop, Migros (Switzerland) - Specialty wine retailers: Berry Bros & Rudd, Majestic, Naked Wines, Hawesko (largest German wine specialist), Wine Society - HORECA distributors: Hawesko Holding, Geyrhalter, Cantinetta Antinori, Mövenpick Wein - Hotel + restaurant procurement: Accor, Hilton, Marriott, IHG sommelier teams + central F&B procurement - Michelin-starred restaurant sommelier delegations - Country pavilions: Italian (largest pavilion — ICE Vinitaly co-pavilion typical), French (Business France/Sopexa), Spanish (ICEX), Portuguese, Austrian (AMA Marketing), German (DLG), Chilean (Wines of Chile), Argentine (Wines of Argentina), South African (Wines of South Africa), Australian (Wine Australia), New Zealand, US (California Wines, Oregon Wines, Washington State Wines)

## Stand Solutions

Turnkey exhibition stand solutions: - Major wine brand / co-op custom 100-400 m² (€50K-€180K): integrated tasting bar, hospitality, sommelier meeting cabin - SME / regional winery modular 9-36 m² (€8K-€25K) — most ProWein exhibitors fall in this band - National pavilion 200-1,500 m² (TİM coordinated Turkish wine pavilion typical)

ProWein stands prioritise tasting throughput — bar capacity, glass washing logistics, spittoon placement, and storage for 50-200 bottle inventory per session are technical specs requiring wine-trade familiarity.

## Logistics — Istanbul to Düsseldorf

TIR road freight 4-5 days. ATA Carnet at EU border. Schengen visa-free. EU TRACES alcohol import documentation + Türk Gümrük Beyannamesi for wine samples (3-5 weeks pre-show typical). DUS airport 7 km from Messe Düsseldorf.

## Hall Structure

Halls 1-7 at Messe Düsseldorf. Hall 1 — Spirits + bar (Same Same). Halls 1-5 — wine by country (Italian largest, then French, Spanish, Portuguese). Hall 4 — German wine. Hall 7.1 — Wine accessories + technology. Hall 7.0 — ProWein Forum (master classes). Booth allocation 6-8 months before — by July-September 2026.

## Past Editions

• •ProWein 2024 (10-12 Mar) — 5,712 exhibitors from 65+ producing countries, 47,000+ visitors
• •ProWein 2023 (19-21 Mar) — 6,000+ exhibitors, 49,000+ visitors
• •ProWein 2022 (15-17 May, delayed from spring) — 5,700+ exhibitors

## Booking Timeline

For 14 March 2027: Jul-Sep 2026 booth + EU TRACES submission. Oct-Nov design. Dec-Jan 2027 production. Mid-Feb TIR. Late-Feb assembly + EU alcohol import clearance. 14 Mar opens.

## FAQ

When/where? 14-16 March 2027, Messe Düsseldorf. How large? 2024: 65+ producing countries, 5,712 exhibitors, 47,000+ visitors. Largest wine event globally by exhibitor count. Booth cost? SME winery 9-36 m² (€8-25K). Major brand 100-400 m² (€50-180K). Pavilion 200-1,500 m². EU alcohol import? EU TRACES + Türk Gümrük Beyannamesi for wine samples. 3-5 weeks pre-show. Can Evreka Stand build? Yes — turnkey Düsseldorf installation including tasting bar specification + bottle storage logistics. TIR 4-5 days. Contact us.