Fruit Attraction 2026 — Oct 6-8 IFEMA Madrid | Exhibition Stand Builder

Fruit Attraction 2026 runs 6-8 October at IFEMA Madrid. Organized by IFEMA together with FEPEX, it has grown into the global meeting point for fresh produce: 2,400+ exhibitors, 152 countries and 162,000 m² of exhibition area. For Turkish exporters of citrus, stone fruit, tomatoes and dried produce, this is where European buying programmes are set.

Fresh produce stands are refrigeration projects

Nothing exposes a badly planned stand faster than fruit under hot lights. Product display needs refrigerated units or chilled cabinets sized to your volume, a lighting temperature that keeps colour honest rather than flattering it, restocking access that does not cut through the customer area, and waste handling for three days of samples. We plan the cold chain from truck arrival through daily replenishment as part of the design, not as a service order afterwards.

What a category buyer actually looks for

Retail buyers at Fruit Attraction work through calendars and volumes: which weeks you can supply, what varieties, what certifications, what packing formats. A stand that leads with a supply calendar and a certification wall converts faster than one that leads with brand imagery. Put GlobalG.A.P., GRASP, organic and residue-programme status where it is read at a glance, and give your commercial team a table where a season-long conversation can happen seated.

Spain is a competitor market and a partner market at once

Spain is both the largest producer on the floor and a major re-exporter, so Turkish suppliers are meeting buyers who compare against domestic supply daily. That argues for a stand that presents complementarity — counter-season windows, varieties Spain does not cover, logistics timing — rather than head-on price positioning.

Madrid build

IFEMA requires accredited contractors, submitted drawings and defined build-up windows; we work the venue regularly and handle those inside the project timeline, with Spanish-language graphics as standard.

Timing

Fruit Attraction opens 6 October 2026. For refrigerated display and custom build, confirm by mid-August. Send your stand size, product range and whether you need chilled display — it changes the layout materially — for a 3D concept and price band within 24 hours.