Mobven — Perakende Günleri 2026 Retail Tech Stand

Perakende Günleri is Türkiye's yearly gathering for retail-industry decision-makers — chain CTOs, CIOs, digital transformation directors and operations heads reviewing what the next operational-technology stack looks like. It's more conference than fair, but the exhibition hall runs alongside.

Mobven's stand had to serve a very technical B2B audience: enterprise retail buyers looking at mobile-first customer engagement, POS-integration and store-operations tooling. Product demonstration matters here — not brochure marketing. We built a working demo bar with three live device stations, each running a different real retail-integration scenario the visitor could interact with.

The stand's biggest architectural decision was orientation: instead of the traditional wall-behind, product-forward arrangement, we set demo stations at 30-degree angles facing into the aisle so visitors approaching from either direction could see the screen action. That angled orientation is small but converts curiosity into product engagement.