What Does It
Actually Cost?
€150-800 per sqm depending on type. Full breakdown by line item, hidden cost flags, comparison across modular / Maxima / custom wood. Transparent quote within 48 hours.
Exhibition Stand Cost Calculator
EstimateEstimated Budget Range
€6,480 — €11,520
Includes design + production + install + strike. Freight, furniture rental, AV equipment are extra line items. Real quote moves ±20% based on venue, show date, and revision rounds.
Price Bands by Stand Type
Total exhibition stand price depends overwhelmingly on the system you choose. Each band below includes design, production, install and strike — no bait pricing.
Modular System
€150-280/sqm
Lowest cost — best for repeat exhibitors with stable branding
Maxima / Octanorm
€180-320/sqm
Mid-range — flexible configuration, graphic-led visual impact
Custom Wood
€400-800/sqm
Premium — architectural design, unlimited customisation, FSC option
Line-Item Cost Breakdown
How the per-sqm price actually decomposes. Each line moves ±20% with complexity. Use this to challenge vendor quotes that bundle everything into one mystery number.
3D design + technical drawings
€15-40/sqmStandard scope: 2 revisions + production drawings
Structural materials (timber/aluminium)
€60-120/sqmVaries by stand type and FSC certification
Carpentry / system assembly labour
€80-150/sqmCustom wood is highest line item
CNC cut & precision milling
€20-60/sqmRequired for curved forms, logo engraving
Graphic print (panel + vinyl)
€25-55/sqmEco-solvent UV print, full-bleed
Finish: paint, lacquer, veneer
€25-55/sqmPremium lacquer at top of range
Electrical + LED lighting
€20-55/sqmArchitectural lighting at top of range
Carpet / flooring
€8-30/sqmVinyl plank or solid wood at premium tier
Furniture (rental or purchase)
€12-45/sqmRental typical, purchase for reuse plans
Install & strike labour
€15-30/sqm2-4 person crew, 1-5 day window
Freight & logistics
€5-30/sqmDomestic standard; overseas via partner network
Project manager + on-site support
€10-25/sqmSenior PM throughout the show
Reference Budget — 36 sqm International Stand
Real-world budget bands for a typical 36 sqm booth at Hannover Messe, IFA, GITEX, Anuga or similar. Includes design through strike.
Modular Professional
Reusable system, brand graphics, basic LED lighting, install/strike included.
Maxima / Octanorm with custom graphics
Aluminium profile system + full-bleed graphics + lighting + reception counter.
Mid-range custom wood
Architectural design, real timber finishes, integrated lighting, meeting area.
Premium architectural wood (double-deck / VIP)
Multi-level structure, hospitality lounge, full AV integration, on-site PM.
Hospitality bundle (catering + hostess + accommodation)
Add-on for turnkey exhibition experience. See yurtdışı bundle.
Frequently Asked Questions
How much does an exhibition stand cost in 2026?
Total cost lands between €150-800/sqm depending on the stand type. Modular system: €150-280/sqm (lowest, reusable). Maxima/Octanorm: €180-320/sqm (mid-range, fast install). Custom wooden: €400-800/sqm (premium architectural). Typical 36 sqm trade show booth: €5,400-€29,000 total. Site survey + delivery + installation included; only freight to specific overseas venues is extra and quoted separately.
What's included in the €/sqm price?
Standard package: 3D design, technical drawings, material production, electrical and LED lighting, carpet, install, dismantle, project manager throughout the show. Optional extras: rental furniture (€12-45/sqm), AV equipment (LED walls, screens), graphic print upgrades, fabric ceilings, custom counters.
Why such a wide €/sqm range?
Three drivers: (1) Stand type — modular reuses an infrastructure 10x, custom wood is built once. (2) Production location — Istanbul workshop = cheaper labour and materials than EU/US local builds, but freight applies. (3) Complexity — single-level open booth vs double-deck with VIP rooms multiplies workshop hours and engineering.
Modular vs custom — which gives better ROI?
If you exhibit 3+ shows/year with similar branding: modular wins — same infrastructure, change graphics only, recover cost over 8-10 shows. For one flagship launch (IPO, product reveal, COP-style event): custom wood delivers higher visitor dwell time and stronger brand recall, justifying 2-3x the per-sqm cost on a single use.
What about hidden costs?
Common 'gotchas' to ask about: (1) Build-up labour overtime — €200-500/day if your install window slips past midnight. (2) Storage — €50-150/m³/month if you keep parts between shows. (3) Re-paint for second use — €30-50/sqm. (4) Carpet replacement (single-use). (5) Per-day power surcharge by some venues. We list each transparently in our quote so there are no surprises on invoice day.
Do you offer local production outside Turkey?
Yes. We operate from Istanbul HQ + partner production network across 31 countries including Germany, USA, UAE, Saudi Arabia, UK, Netherlands, France, Italy, India, Brazil, China. Local production means no international freight, no customs delay, and EU-compliant materials where required (e.g. CE-marked electrical, FSC timber for COP venues).
Are there exchange rate or KDV/VAT considerations?
We quote in EUR, USD, or TRY at client preference. Turkish VAT (KDV 20%) applies to Turkish-invoiced projects. International deliveries can be billed via partner entities in the destination country (UAE, USA, Germany) with local VAT treatment — minimises tax friction for foreign buyers.
How much should I budget for a 36 sqm international stand?
Reference budget bands for a 36 sqm booth at an international fair (Hannover, IFA, GITEX, Anuga): Modular professional: €7,000-12,000. Maxima/Octanorm with custom graphics: €9,000-14,000. Mid-range custom wood: €15,000-22,000. Premium architectural wood with double-deck or VIP areas: €25,000-45,000. Add hospitality bundle (catering + hostess + accommodation) €5,000-15,000.
Want a real number
for your stand?
Share size, fair and dates — we'll send a line-item quote within 48 hours. No bundled mystery numbers.
Get a transparent quote