Salone del Mobile Milano 2027 — Apr 13-18 Rho Fiera | World Furniture Design Stand Builder

Salone del Mobile.Milano 2027 takes place 13-18 April 2027 at Rho Fiera Milano, Italy. Organised by Federlegno-Arredo Eventi SpA, Salone del Mobile is the world's foremost furniture + design trade fair — annual since 1961. The 2024 edition registered 1,950+ exhibitors from 35+ countries and 370,000+ visitors from 146 countries with co-located EuroCucina (kitchen, biennial), Salone Internazionale del Bagno (bath, biennial), and Workplace3.0 (office, biennial).

## Why Exhibit at Salone del Mobile 2027?

Direct access to global furniture + design + hospitality procurement: - Hospitality groups: Marriott, Hilton, IHG, Accor, Hyatt — design + FF&E procurement teams sourcing for new properties + refurbishment - Architecture + interior design firms: Foster + Partners, Zaha Hadid Architects, Studio Gang, Snøhetta, BIG, OMA, MAD Architects, Studio Pininfarina, Patricia Urquiola Studio - Major retailers: IKEA (separate IKEA "future of living" press visits), Made.com, West Elm, CB2, Wayfair Professional, Restoration Hardware - Furniture distributors: Roche Bobois, Ligne Roset, Mobliberica, Vitra (UK), Knoll (Asia/Pacific) - Hotel design specialists: Hirsch Bedner Associates, Wilson Associates, Wimberly Interiors, Champalimaud Design - Italian luxury anchors: B&B Italia, Cassina, Molteni&C, Poltrona Frau, Minotti, Flexform, Maxalto, Driade, Edra, Kartell, Vitra Italy, Knoll Italy - Country pavilions: 35+ exhibiting nations including Chinese (CFLP), Korean (KIDP), Spanish (ANIEME), Polish, German (VDM), Brazilian (ABIMÓVEL), Turkish (MOSDER)

Co-located Milan Design Week occupies the entire city of Milan with 1,500+ off-site events, making Salone del Mobile the global capital of design for one week annually.

## Stand Solutions

Turnkey exhibition stand solutions: - Furniture brand custom 200-1,000 m² (€100K-€500K): immersive product environments, hospitality lounge, designer-collaboration spaces - SME / regional furniture modular 50-200 m² (€20K-€80K) - National pavilion 200-1,500 m² (TÜYAP/MOSDER coordinated Turkish typical)

Salone stands are aesthetically scrutinised — Italian + global design press attendance + critique culture means stand finish quality is as important as product itself.

## Logistics — Istanbul to Milan

TIR road freight 5 days via Bulgaria-Romania-Hungary-Austria-Italy. ATA Carnet. Schengen visa-free. Milan Malpensa (MXP) 15 km from Rho Fiera, 25 minutes by direct shuttle.

## Hall Structure

Rho Fiera Milano Halls 1-24, ~345,000 m² indoor (Europe's largest fairground). Halls 1-7 — Classic furniture. Halls 9-15 — Modern + Design. Halls 16-20 — Workplace3.0 (biennial). Halls 22-24 — Salone Satellite (young designer showcase) + International. EuroCucina + Salone Bagno occupy specific halls in biennial years. Booth allocation 8-10 months before — by Jun-Aug 2026.

## Past Editions

• •Salone 2024 (16-21 Apr) — 1,950+ exhibitors from 35+ countries, 370,000+ visitors from 146
• •Salone 2023 (18-23 Apr) — 2,000+ exhibitors, 307,000+ visitors
• •Salone 2022 (7-12 Jun, delayed from spring) — 2,000+ exhibitors, 262,000+ visitors

## FAQ

When/where? 13-18 April 2027, Rho Fiera Milano. How large? 2024: 35+ countries, 1,950+ exhibitors, 370,000+ visitors from 146. Co-located biennials? EuroCucina (kitchen, odd years), Salone Bagno (bath, odd years), Workplace3.0 (office, odd years) — 2027 is biennial year for all three. Booth cost? SME 50-200 m² (€20-80K). Furniture brand 200-1,000 m² (€100-500K). Pavilion 200-1,500 m². Can Evreka Stand build? Yes — TIR 5 days. Contact us.