US Trade Shows

Trade Show Booth
Design · Build · Install

Custom booths for US shows — 10x10 inline to 20x20 island and double-deck. Union labor coordination, drayage-optimised construction, I&D crews at every major venue. Free 3D concept in 24 hours.

US booths are a different discipline

A trade show booth is what European exhibitors call an exhibition stand — but building one for a US show is operationally different, and the cost surprises live in that difference. US shows measure floor space in feet, not metres. Venues enforce union labor for install and dismantle. And every pound of freight pays drayage — the material-handling fee that first-time exhibitors never see coming.

We build for both systems. Design and manufacturing run from our Istanbul studio; US delivery runs through our Cary, NC office with licensed I&D crews at each major venue. For a European or Turkish brand entering the US show circuit — or a US brand that wants European build quality at a sane price — that bridge is the whole point.

For the European-format version of this service, see the Exhibition Stand hub; for TR-market US fairs, Amerika fuar standı.

Booth sizes & cost bands

US booth economics by footprint — design, production, graphics and installation included. Show services (drayage, electrical, rigging, cleaning) are billed by the show's general contractor and quoted separately, itemised.

01

10x10 booth (100 sq ft)

Inline$8,000 – 25,000

The standard entry unit at US shows. Back wall + two side rails; height cap usually 8 ft on the sides. Best built modular so the same kit re-configures for your next three shows.

02

10x20 booth (200 sq ft)

Inline / corner$15,000 – 45,000

Corner positions add a second open aisle side — worth requesting at booking. Enough footprint for a demo station plus a semi-private conversation corner.

03

20x20 booth (400 sq ft)

Island$40,000 – 120,000

Open on all four aisles, overhead hanging-sign rights at most venues, and full custom architecture becomes worthwhile. This is where brand-impact budgets start paying back.

04

Double-deck

Island 400+ sq ft$90,000 – 300,000+

Second storey for meetings and hosting. Requires venue structural approval and stamped engineering drawings — start 14+ weeks out.

Bands are indicative for typical US shows; final quote depends on show, venue and materials. Rental configurations run 40-60% of purchase — see booth rental.

Trade show booth FAQ

What is the difference between a trade show booth and an exhibition stand?

They are the same thing in different dialects: US exhibitors say trade show booth, European exhibitors say exhibition stand, German shows say messestand. The practical difference is operational — US shows measure in feet (10x10, 10x20, 20x20), price in USD, and run union labor rules that don't exist at most European venues. Evreka Stand builds under both systems.

How much does a 10x10 trade show booth cost?

A modular 10x10 booth typically runs $8,000-15,000 including design, graphics, rental hardware and installation; a fully custom 10x10 build runs $15,000-25,000. On top of the booth itself, budget for US show services: drayage/material handling ($1.50-3.50 per lb at major venues), electrical, and I&D labor. We itemise all of these in the quote so there are no show-site surprises.

Do you handle union labor at US venues?

Yes. McCormick Place (Chicago), Javits Center (New York), and most major halls require union labor for install and dismantle. We work with licensed I&D crews and handle the exhibitor-appointed contractor (EAC) paperwork with the general contractor — Freeman, GES or whoever holds the show. You get one contract and one contact; the union coordination happens behind it.

What is drayage and why is it expensive?

Drayage (material handling) is the fee for moving your freight from the loading dock to your booth space and back — charged per hundredweight (CWT) by the show's general contractor. At major US venues it runs $150-350 per 100 lbs, which regularly shocks first-time exhibitors. We design booths to cut drayage weight: tension-fabric graphics instead of rigid panels, modular aluminium instead of solid timber walls, and consolidated crates.

Can you rent a trade show booth instead of buying?

Yes — booth rental is the right call for a first US show, a one-off market test, or a tight budget. Rental packages run roughly 40-60% of a purchase build for a single show. See our rental service page for current configurations, or ask for a rental-vs-buy comparison for your specific show calendar — at three or more shows per year, ownership usually wins.

Which US shows and venues do you cover?

We deliver booths at Las Vegas (LVCC, Mandalay Bay, Venetian Expo — CES, SEMA, CONEXPO, NAB), Chicago (McCormick Place — RSNA, IMTS, Pack Expo), New York (Javits — NRF, NY NOW, ICFF), Orlando (OCCC — IAAPA, HIMSS, InfoComm), Atlanta (GWCC — AmericasMart, IWF), Miami and New Orleans. Local install crews at each, design and project management from our Istanbul studio, US office in Cary, NC.

How far in advance should we book a booth builder for a US show?

Custom island booths: 12-14 weeks before move-in. Inline 10x10/10x20 builds: 6-8 weeks. Rental packages: 3-4 weeks. Earlier booking matters more in the US than in Europe because show services (electrical, rigging, drayage) have advance-order price tiers — miss the advance deadline and the same services cost 30-50% more at show site.

Have you actually built booths at US shows?

Yes — recent US work includes the Advance Tyre booth at Latin Tyre Expo Miami, plus deliveries across the venues listed above through our Cary, NC office and local I&D partners. US-verifiable European work includes Porland at Ambiente Frankfurt (365 m² — Sustainability Award) and the Türkiye Pavilion at COP29 Baku (1,200 m²), both checkable in official exhibitor archives.

Get a booth concept for your next US show

Three fields — 3D concept and itemised quote (booth + show services) within 24 hours.