Porland
FHA HORECA
About the Project
Porland's booth design at FHA Horeca Singapore 2024 emphasized sustainability. The booth layout was planned to reflect Porland's diversified product selection, ranging from food and beverage to hospitality services, at the fair, which was held at the Singapore Expo. A functional stand layout was created with modules that can be joined together in different ways, allowing for reuse. The stand was designed with a sustainable approach and won the "Sustainability Award" given by the fair organizer. Reflecting Porland's strong brand identity that prioritizes environmentally friendly values, the booth also reinforced our aim to guide future fairs, such as the Evreka Stand.
What this build had to solve
The fair
FHA HORECA in Singapore is the entry point to Southeast Asian hospitality procurement. Buyers come from across the region and many are meeting a Turkish supplier for the first time, so the stand carries an origin question as well as a product one.
The venue
Shipping to Singapore is the dominant cost and schedule risk, so the build had to be worth its freight. Everything heavy that could be sourced or hired locally was, and only what defines the brand travelled.
The sector
Porcelain tableware is bought by people who need to hold it. Buyers check weight, rim thickness, glaze and how a piece stacks, because those are what decide whether it survives a commercial kitchen. Any stand that puts the range behind glass has removed the only test the buyer actually trusts.
The build
Built for handling volume: multiple approach points and no single bottleneck, because regional fairs of this type produce short, high-frequency visits rather than long appointments.
Project Photos
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