PeakEye — IDEF 2025 Defence Optics Exhibition Stand
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IDEF is the anchor of Türkiye's defence-export calendar — the biennial event where domestic primes, sub-tier manufacturers and international delegations meet. IDEF 2025 saw a record number of foreign delegations and formal export-conversation slots.
For PeakEye, an optics and ISR-systems supplier, the stand had to serve two very different audiences: high-clearance delegation officers who need a closed briefing corner, and tier-2 engineering buyers who want to physically handle the sight systems. We built two zones — a public working display for optics handling, and a screened briefing corner for classified conversation.
Optical products display differently than most defence systems: they need direct-line-of-sight demonstration angles, controlled ambient light, and neutral wall colours so the visitor's eye reads the product's own image quality rather than reflected stand colour. Our lighting spec used tunable-white LEDs with anti-glare diffusion for exactly this.
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Design: Istanbul Studio · Manufacture: Kağıthane HQ · Single senior project manager
Since 2014 · Operating in 31 countries · 5 global offices
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