Advance Tyre
Latin Tyre and Auto Parts Expo
About the Project
We provide turnkey booth solutions for exhibitions worldwide, including the Latin Tyre and Auto Parts Expo—one of the most important tire and auto parts shows in Latin America and the Caribbean. Our customizable, space-efficient modular designs ensure maximum impact in compact spaces, focusing on sustainability and cost-effectiveness.
What this build had to solve
The fair
Latin Tyre and Auto Parts Expo is a distribution fair: the visitor is a regional importer or wholesaler deciding which brands to carry across Latin America. Conversations are commercial from the first minute — volumes, margins, territory — and they need somewhere to sit.
The venue
Tyres are heavy and they arrive as freight, not as display props. Anything stacked has to be secured and the floor has to take it, which means the display positions are fixed early in the build and the rest of the stand is planned around them.
The sector
A tyre range looks alike to everyone except the buyer, who is reading sidewall markings. The display has to put those markings at eye level and let the visitor compare two products side by side, because the decision is made on specification, not on appearance.
The build
Built around a compact product wall with a meeting area behind it, so the stand reads as a supplier from the aisle and works as a negotiating room once you are inside. Freight volume was the limiting factor, so the structure travelled flat.
Ready to create your next standout booth?
Let's discuss how we can design and build an exceptional exhibition experience for your brand.
Get in Touch
