Demirören Medya
TEKNOFEST 2025
About the Project
TEKNOFEST is Türkiye's national aerospace and technology festival — a public event with a million-plus attendees, mixed with high-profile broadcast media coverage. Demirören Medya's activation stand was a live-studio zone doubling as a public engagement space.
What this build had to solve
The fair
TEKNOFEST is a public technology festival with attendance in the millions and almost no commercial visitor traffic. A stand here is doing audience and brand work, not selling.
The venue
Festival-scale crowds destroy anything built to fair tolerances. Surfaces are touched all day, edges are leaned on and queues form, so durability is a structural requirement rather than a finish choice.
The sector
A media group at a public festival is producing content as much as hosting visitors — the stand is a working set that has to look right on camera while people are moving through it.
The build
Planned as a broadcast-capable space: clear backgrounds, controlled lighting positions and a route that keeps the public out of frame without closing them off.
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