Keban Et
Franchise Expo 2023
About the Project
The booth design for Keban Et at the Franchise Expo (Bayim Olur Musun?) 2023 was created using modular units, with wood and metal as the standout materials. The stand design was carefully planned to ensure easy access for visitors and a comfortable space. It was enhanced with prominent visual and digital elements. The modular units, visuals, and logos continue to be used in the brand's restaurants. At Evreka, we prioritize offering sustainable stand solutions over disposable design details.
What this build had to solve
The fair
Franchise Expo Istanbul — known locally as Bayim Olur Musun? — is a franchising fair, not a product fair. Visitors are people considering buying into a brand, so they arrive with money and a decision to make. What they are judging is whether the business looks like one they could run.
The venue
A franchising hall runs on seated conversations that last far longer than a normal fair visit, so seat count is the real constraint — not stand area. We planned the layout around how many parallel conversations could run without any of them being overheard by the next table.
The sector
Food franchising has to communicate two things a panel cannot: that the product is appetising and that the operation is clean. Warm materials do the first; visible order and finish quality do the second — an untidy stand reads directly as an untidy kitchen.
The build
Modular units with wood and metal as the visible materials. Modular was the right call because a franchising stand changes shape between shows as the brand adds regions, and the frame had to survive being reconfigured rather than rebuilt.
Project Photos
Ready to create your next standout booth?
Let's discuss how we can design and build an exceptional exhibition experience for your brand.
Get in Touch
