Metro Türkiye
Anfaş FoodProduct
About the Project
Metro Türkiye's booth at FoodProduct 2025 was created using reusable modular units, with a strong focus on sustainability and cost-efficiency. The units were arranged in a functional layout, and from wooden profiles to counter units, each piece is designed for reuse at future events.
What this build had to solve
The fair
ANFAŞ FoodProduct in Antalya is a regional food and beverage trade fair whose visitors are buyers for hotels, distributors and export agents. In a tourism region the hotel procurement crowd is the reason to be there.
The venue
A wholesale catalogue stand does not serve product, so it escapes the hygiene rulebook entirely — but it inherits a harder one: volume. Getting enough of the range into the hall and back out again is what sets the build and the schedule.
The sector
A wholesale distributor is not selling one product but access to a catalogue. The stand has to show breadth without turning into a warehouse shelf, because the argument is supply reliability rather than any single item.
The build
Category zones rather than one long display, so a hotel buyer can go straight to the section they came for instead of walking the whole range.
Project Photos
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