METU Technopark
Kick Off 2026
About the Project
Kick Off is TEKNOFEST's corporate–startup matching event — a February gathering where large Turkish enterprises meet vetted startups for strategic partnerships. METU Technopark's stand hosted its most active corporate-facing portfolio.
What this build had to solve
The fair
METU Technopark exhibits as a cluster, not as a company: the stand carries a portfolio of startups that change between events. That is a different brief from a corporate stand — the identity has to belong to the technopark while each startup still gets a place to stand and talk.
The venue
Kick Off is a smaller and more contained event than Take Off, so the same cluster identity had to work at a fraction of the footprint. The system was reduced rather than redesigned.
The sector
At an early-stage event the audience is closer to peers and programme partners than to late-stage investors. The stand's job shifts towards being a meeting point for the ecosystem rather than a pitching platform.
The build
Same modular language as the technopark's larger builds, reconfigured smaller. Carrying one system across events is what lets a cluster stand look consistent without paying for a new design each time.
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