Porland
World of Coffee Bangkok 2026
About the Project
World of Coffee Bangkok is SCA's Asia-Pacific edition — a growing regional programme meeting Southeast Asian specialty roasteries. Porland's stand carried the Copenhagen brand story into a new-market audience.
What this build had to solve
The fair
World of Coffee is a specialty coffee trade fair run by the Specialty Coffee Association. The audience is roasters, cafe groups and equipment people — a technical crowd that judges a cup before it judges a brand.
The venue
The Bangkok edition sits in a fast-growing Asian specialty market with a younger cafe-owner audience. Freight from Türkiye is long and expensive, so the structure was planned around what could be produced locally.
The sector
A newer market rewards visibility over subtlety: buyers here are still building their supplier list, so the stand's first job is to be found and remembered rather than to signal established status.
The build
Locally produced structure with brand-defining elements shipped, which is how a long-haul show stays economically sensible without the stand looking generic.
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