Rioba
Istanbul Coffee Festival
About the Project
Rioba's booth at the Coffee Festival was composed of different modular units. The modern design transformed a small stand area into a highly functional space and it was tailored for outdoor conditions to provide a true outdoor coffee experience. Thanks to its modular structure, the booth design can be reused at different events, offering a sustainable and economical design solution. At Evreka, we always strive to offer economical stand solutions by using reusable and sustainable design modules.
What this build had to solve
The fair
Istanbul Coffee Festival is a consumer festival, not a trade fair. Visitors pay to attend and come to taste, so the audience is end consumers and the measurable outcome is trial and recall rather than orders.
The venue
Festival crowds move continuously and queue, so throughput is the design problem: a stand that creates a bottleneck loses the people behind it, and at a paid event those people do not come back later.
The sector
Food and drink is the one category where the stand can settle the question on the spot: the visitor tastes it. That makes the serving point the commercial centre of the stand and everything else supporting infrastructure.
The build
Serving line separated from the browsing area so the queue does not block the brand, with durable surfaces at contact height for festival-scale wear.
Project Photos
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